Do Biodegradable Items Degrade in Landfills

Organic materials â€Å"biodegrade† when they are broken down by other living organisms (such as fungi, bacteria, or other microbes) into their constituent parts, which are in turn recycled by nature as the building blocks for new life. The process can occur aerobically (with the aid of oxygen) or anaerobically (without oxygen). Substances break down much faster under aerobic conditions, as oxygen helps break the molecules apart, a process called oxidation. Landfills Are Too Overcrowded for Trash to Biodegrade Most landfills are fundamentally anaerobic because they are compacted so tightly, and thus do not let much air in. As such, any biodegradation that does take place does so very slowly. â€Å"Typically in landfills, there’s not much dirt, very little oxygen, and few if any microorganisms,† says green consumer advocate and author Debra Lynn Dadd. She cites a landfill study conducted by University of Arizona researchers that uncovered still-recognizable 25-year-old hot dogs, corncobs, and grapes in landfills, as well as 50-year-old newspapers that were still readable. Processing May Inhibit Biodegradation Biodegradable items also may not break down in  landfills if the industrial processing they went through prior to their useful days converted them into forms unrecognizable by the microbes and enzymes that facilitate biodegradation. A typical example is petroleum, which biodegrades easily and quickly in its original form: crude oil. But when petroleum is processed into plastic, it is no longer biodegradable, and as such can clog up landfills indefinitely. Some manufacturers make claims that their products are photodegradable, which means that they will biodegrade when exposed to sunlight. A popular example is the plastic â€Å"polybag† in which many magazines now arrive protected in the mail. But the likelihood that such items will be exposed to sunlight while buried dozens of feet deep in a landfill is little to none. And if they do photodegrade at all, it is only likely to be into smaller pieces of plastic, contributing to the growing microplastics problem and adding to the immense amount of plastic in our oceans. Landfill Design and Technology May Enhance Biodegradation Some landfills are now being designed to promote biodegradation through the injection of water, oxygen, and even microbes. But these kinds of facilities are costly to create and, as a result, have not caught on. Another recent development involves landfills that have separate sections for compostable materials, such as food scraps and yard waste. Some analysts believe that as much as 65% of the waste currently sent to landfills in North America consists of such â€Å"biomass† that biodegrades rapidly and could generate a new income stream for landfills: marketable soil. Reduce, Reuse, Recycle Is Best Solution for Landfills But getting people to sort their trash accordingly is another matter entirely. Indeed, paying heed to the importance of the environmental movement’s â€Å"three Rs† (reduce, reuse, recycle) is likely the best approach to solving the problems caused by our ever-growing piles of trash. With landfills around the world reaching capacity, technological fixes are not likely to make our waste disposal problems go away. EarthTalk is a regular feature of E/The Environmental Magazine. Selected EarthTalk columns are reprinted on About Environmental Issues by permission of the editors of E.

Effective Monitoring And Measurement System Throughout The...

Erica Patterson July 14, 2015 MGT645: Project Management Essentials Professor James Marion An effective monitoring and measurement system throughout the project execution can make the difference between a successful project and a failure. Monitoring is just helpful in the event that it is incorporated with the execution stage toward the starting. There is no good reason for an observing action if all the work has been finished as of now and every one of the assets squandered. A system should be set up for this amid the arranging stage and caught up on emphatically. Decide What to measure It is basic to recognize which pointers are to be measured. These ought to be noted in the arranging report and†¦show more content†¦These are key measurements and should be followed in an orderly and powerful way, giving a prepared depiction of where the undertaking is anytime. A percentage of the courses in which projects can be followed. As a group member, your primary obligation is to encourage the group procedure, and that implies keeping group confidence high and the team motivated, particularly when it experiences setbacks. When difficulties arise, team members will look to you for prompts with reference to how they ought to handle the circumstance. Staying positive is key, however don t make light of issues. Members will lose confide in you in case you re not clear about the difficulties they confront. You may not understand the monetary expense your business bears when your team members are despondent. A viable leader knows how to check, keep up and, when essential, enhance staff morale. In the event that you can screen staff spirit, you may be amazed at that it is so natural to get changes when it begins to plunge. I generally think that its fascinating that such a large number of mangers don t believe you can t measure morale. We urge individuals to evaluate, break down, and enhance each other part of the business from client administration to efficiency to return on value - yet worker fulfillment is as far as anyone knows an elusive, something you can t put a number on or

Marketing Strategy of Ookus-Free-Samples-Myassignmenthelp.com

Question: What Is Ookus? How Does It Work?. Answer: Client Overview The name of the organization is Ookus. It is an Australian company that is involved in marketing especially in the hotel industry. Ookus helps one to create an individual dream and share it with friends and other individuals in the same social media platforms. Ookus is a linking marketing strategy to make friends and family link and turns the dreams of individuals into reality (Blythe 2006). The number of employees employed by Ookus in Australia is between 500-600 people employed to work as advertising agents in the digital platform. The employees range from marketers, IT specialists, travel consultants and digital marketing consultants. Goods and Services offered At Ookus, the goods and services offered include advertising for Hidden Valley Resort in Western Australia. It makes the people dream of their desired destinations through Adwords and creative digital content in Hidden Valley (Carter 2011). It promises an ultimate enjoyment in the Resort for a perfect gate away on Fridays and Saturdays. It provides meaningful communication to the end users of the services. When a group of friends take the ultimate enjoyment ride, they earn points for the gate away. This can be redeemed in order for one to take other trips. Key online marketing personnel For digital marketing to be successful, the company has to ensure that it has qualified personnel in its marketing department. The key marketing personnel include the digital marketing manager who is the head of digital marketing at Ookus. Besides the manager, there are marketers who are tech survey and make digital content marketing in different departments. Other key personnel include IT specialists and content writers. Age of the company Due to the growth of social media, the company has grown tremendously. The company is 7 years old and with the wave of digital marketing that is disrupting the market, it is likely to grow in leaps and bounds (Chaffey and Ellis-Chadwick 2016). URL The URL of the company is Https//: ookus digital marketing .co. Au. The website age is as old as the company which is 7 years old. The website management is done by the company marketing and IT department. The management of the website is under the key personnel who are employed to make sure that the website is running and up to date. The social media sites such as google +, Facebook, Instagram, and twitter are under the name of the company which is Ookus. Online sales via online and offline As a digital marketing company, the companys sales on the online platform are greatly increasing. For Fridays and Saturdays gate away, the company is increasing its visibility therefore attracting a lot of customers and hence increased sales (Dodson). For offline marketing, the sales have dipped but the marketing manager is trying to increase the sales. Other relevant information includes the prices for various products and the sites for travel at the resort. Market Analysis: Before writing the first word it is important to define who will consume the content and understand our target. The first step is to create a Person who represents your audience. This is the basis not only for the content marketing plan, but for the entire marketing strategy. It is called "marketing or buyer person" and to define it must be taken into account (Ryan). The current potential customers are the young while the current potential competitors are the nearby resorts and hotels. The market is very competitive and the industry is receptive to the competition. They are market leaders and have unique selling points and seasonality of their services. Current Marketing: The website use it for promotion, to increase sales and customer service. The website strength is to make the people closer to the product and services and to avail all relevant information to the customers. Conclusion: The Ad words creates a platform for marketing therefore alighi the company to greatness and having a competitive edge over its rivals. There is increase in sales of the company. Proposed AdWords Strategy Demography: sex, age, geography, income level, occupation, marital status, educational level. Tastes and Style: values, interests, concerns, hobbies, lifestyle, personality, etc. Interaction with the internet: types of users, what kind of sites they visit use of social networks and which ones, which information sites / blogs consult, preferred devices, etc. Consumption habits. Map the content in the different phases of the consumer to plan for daily and weekly plans and budget. There is a proposed success matrix for the company while the target market for the company is mostly the youth who are social and outgoing. The marketing strategy is working as the sales on online digital platform are increasing at a rapid rate. Gone is a fundamental part of starting the content marketing strategy (Kaufman, Horton and a guidebook for executives). But much of the success lies in the distribution of such content. To do this, positioning the content in search engines so that users looking for inf ormation can find it is a fundamental task. Communication and Readability The communication of the company and the marketing strategy should be clear and show the various products and services of the company without vagueness and ambiguity. It should also be reliable and readable to avoid numerous the Adword should be readable and readily available for consumption by the customers (Kingsnorth). The goal of this post is to be a theoretical and practical guide to content marketing that covers the main definitions, best practices, ideas and everything needed to plan, implement and measure a content marketing strategy. In this holiday site, the image and the content of the market is well shown in digital marketing strategies. Digital competitions have acquired great relevance since the explosion of the Internet, and today many experts consider that they are key to the market (Schaffer 2014). The quality determines whether or not the ad appears in a search, the position in which it will appear and the price to pay per click (CPC). This means that the higher the quality of advertisement, the more times it will appear in the best positions and the lower the price to pay to be well positioned References Blythe, Jim. 2006.Marketing. London: SAGE Publications. Carter, Ben. 2011.Digital Marketing For Dummies. Chichester: John Wiley Sons. Chaffey, Dave, and Fiona Ellis-Chadwick. 2016.Digital Marketing. Harlow (GB): Pearson. Dodson, Ian.The Art Of Digital Marketing. Kaufman, Ira Morton, Chris Horton, and managers a guidebook for executives.Digital Marketing. Kingsnorth, Simon.Digital Marketing Strategy. Ryan, Damian.Understanding Digital Marketing. Schaffer, Neal. 2014.Social Marketing Digital Book Set. Wiley.